Poste Italiane needed an interactive activation to engage a younger audience in order their awareness on themes like Privacy, Social Networks, Internet Security.
BCAA developed the project from concept to execution, immersing the kids in a virtual “cyberspace” while communicating the key concepts of the campaign.
Trenopoli is an interactive game developed as edutainment tool for teenagers.
Purpose : teach teenager about CO2 emission reduction thanks to train trasportation.
We build an Hypothetic city where some people walk to a positive destination, like trains station or metro station, some other walk to car parking or airport, becoming red-colored as soon as they are close to “not green” destination.
With the use of LeapMotion and attractive 3d graphics represented a big value, giving opportunity to visitor to really interact with a videogame, but still following an edutainment path.
Best scores received prizes, best result for bcaa has been to have success with a very difficult target : teenagers.
The project is an itinerant Vatican Museum that will be moved and installed in some world location, like Mexico, Japan and so on.
BCAA realized all the interactive experiences by hosting: 3 installations giving to visitors the chance to experience the Vatican Museum areas, which are often close to the public.The video reel shows only one of those products.
This interactive room was projected and built to offer a unique experience related to history and Giotto’s “La regola” painting.Starting from the original art piece, BCAA has built the scene in 3 dimensions, realizing an “alive” version of painting, where characters are animated, perspective is “corrected” and the meeting between San Francesco and Innocenzo III can be exeprienced in a 1:1 dimension projection.A smart motion capture system is able to let people control the view angle, zoom and perspective adjustment, giving users the chance to control and immersive 3d painting
For a spanish supermarket chains BCAA realized an interactive game, based on nutritional education, related to client products, featuring database connections, email sending, statistics on line and facebook connection.
Installation was activated oncurrently in 100 different malls, obtaining an important feedback, representing a powerful customer profiling tool.