Our team designed and created the entire interactive communication for the chiesi pharmaceutical booth on the occasion of the ERS 2019 in Madrid, translating medical language into edutainment tools using advanced technologies to exploit the digital world through an analog approach, with the aim of focusing the attention of a very specific audience
BCAA designed and realized an advanced series of virtual reality tools to allow Carpisa’s designers to visualize their product in detail before, without building physical prototypes.
The usage of virtual reality give the possibility to analyze functionality and ergonomics, as well as quickly changing aesthetic characteristics. The tool is able to showcase any model realised by client team, since it renderers binary model, thus it doesn’t need any rebuild to update collection, textures, or accessories, setting the designer team free to enrich prototype collection and share them across internal company intranet.
Pepsi went social during summer, proposing a quiz competition between friends team.
Guest from different locations competed in a fun video-social quiz.
As it was defined by our client : “Realtime_TechnoArt_Experience”. Purpose of this show/installation was to give an alive entity to a 360 proejcted showroom.
We realized an digital environment able to generate video and synthesize music reading human body expressions, delivering a show which tell the story of meeting between performer and machine.
The show was repeated several time during an event to be enjoined by small group of guest, at the end of perfromance, every guest had the chance to experience the artistic AI created entering the stage switching from a spectator point fo view to a protagonist position.
The “Connecting Tomorrow” Mastercard event in Barcelona, gave us the opportunity to develop a solution to support the gamification activities of the event.
Guests were motivated to explore all the demos by gaining points in case they completed activities inside dedicated areas. They could spend those points to get merchandising products from the dedicated counter.
Our mobile app, scanned and collected the guest unique ID, the time and the type of demo completed, and finally stored this data into our cloud based software.
A web based dashboard displayed daily stats on most active guests and gave the possibility to spend the points earned in the gift shop.