For the launch of new BMW Mini, we had the following requests :
– Stimulate guests with direct participation
– Create new following public on Mini Facebook page
– Underline the “social network mode” of new MINI
It has been developed a custom software solution connected to brand Facebook page, guest could post status and comments as well as selfie pictures.
A tailor made content filter tools had been developed to decide whether or not accept the contents from guest, avoiding embarrassing contents or hidden competitors flood.
Finally, using a 10 projectors system into location perimeter, guests have been surrounded by graphic output.