Dubai Tourism launched the “largest ever” experiential activation at Waterloo station

“The campaign featured interactive 360 video gaming, virtual reality displays and optical illusions, which will see ‘mirage’ like characters on the concourse, from skydivers and camels to scuba divers and falconers.”

BCAA realized entertainment tools set and data management system in order to collect and synchronize data, deliver prizes and connect website to onsite installations.


Press Release