The “Connecting Tomorrow” Mastercard event in Barcelona, gave us the opportunity to develop a solution to support the gamification activities of the event.
Guests were motivated to explore all the demos by gaining points in case they completed activities inside dedicated areas. They could spend those points to get merchandising products from the dedicated counter.
Our mobile app, scanned and collected the guest unique ID, the time and the type of demo completed, and finally stored this data into our cloud based software.
A web based dashboard displayed daily stats on most active guests and gave the possibility to spend the points earned in the gift shop.