BCAA was asked to realize an installation able to create Generative Art during New Balance product launch, in Rome, as Marathon Sponsor.
We used fintness tracker sensors and kinect motion capture in order to analyze guests fitness data and use it to digitalize user body according to main concept : “Always In Beta”

As result graphics and audio environment were generated realtime, giving guest an unique and personal experience, where runner create fitness art throught millions of dancing particles.