We were asked to think about a solution for automotive reseller, using VR, or other technology to avoid real test drive , very problematic and not able to show car features.
System realized uses 360 videoclip recorded with a professional driver, on a professional track.
User can choose where to “drive”, he is asked to choose at some point which track to step in, every piece of “drive experience” shows car feature, explaining it with a “picture in picture” video, audio and info text.
Basically, resellers were able to give a pseudo test drive, showing and explaining all features and specs, taking advantage of 360 video interactive environment.
System is updatable and managed by webapp, in order to update contents and clients permissions.