BCAA designed and realized an advanced series of virtual reality tools to allow Carpisa’s designers to visualize their product in detail before, without building physical prototypes.
The usage of virtual reality give the possibility to analyze functionality and ergonomics, as well as quickly changing aesthetic characteristics. The tool is able to showcase any model realised by client team, since it renderers binary model, thus it doesn’t need any rebuild to update collection, textures, or accessories, setting the designer team free to enrich prototype collection and share them across internal company intranet.
Flight Experience is a virtual reality interactive experience available at the Naples International Airport.
The project started around the idea of a full immersive flight experience able to showcase the Neapolitan territory, involving sponsors and local terminal facilities, including a toolset to benchmark and analyze customers behaviour and satisfaction.
Available on both VR headsets and mobile phones, the project frontend allows the client to add geo-localised 3D models and video assets inside the flight experience, allowing the adption of new sponsor or entity of interest withouht any rework
The project realized by BCAA in collaboration with Round4U had the objective to realize an application able to enrich the viewing of soccer matches, supplying contents and interaction together with virtual reality tools and specific streaming services.
The user can view live soccer matches using VR headset, following the sporting events inside a lounge that maximizes the immersivity, also offering various supplementary contents. Users can also follow the action camera and choose to “move” to a bench or behind the soccer goals obtaining the live streaming of that specific position.
Produced for and with GOOOD.it, we realized this ambitious virtual reality project for Hawaiian Airlines.
More than 12 months of research and 20 people who were involved in the planning guided by the experience of the managing directors of the two companies: Mirko Arcese and Ascanio Malgarini. Nine weeks of tests, hundreds of elements modeled in 3D, thousands of hours to process the data for reproducing THE MOST INNOVATIVE CABIN.
A realistic and immersive experience, allowing a preview to see and interact with the new first class on Hawaiian Airlines.
We were asked to think about a solution for automotive reseller, using VR, or other technology to avoid real test drive , very problematic and not able to show car features.
System realized uses 360 videoclip recorded with a professional driver, on a professional track.
User can choose where to “drive”, he is asked to choose at some point which track to step in, every piece of “drive experience” shows car feature, explaining it with a “picture in picture” video, audio and info text.
Basically, resellers were able to give a pseudo test drive, showing and explaining all features and specs, taking advantage of 360 video interactive environment.
System is updatable and managed by webapp, in order to update contents and clients permissions.
Born from our collaboration with OnScreen, we realized an idea of virtual store, to be exposed at EXPO 2015, as an example of what could be a virtual store, based on product of client brand.
The real bet was about technology, since in that time, everything was difficult to make it work, for VR and Leap integration.
Best fun and result came from creating and refining an ergonomic user interface, very precise and external data driven.
Audio, soundtrack and 3d realtime in fully VR interaction results in a deep experience, where you can “touch&know” products within the digital store/market.