Pepsi – It’s tastier together

Posted By vincenzo lancianese / / Nessun commento

Pepsi went social during summer, proposing a quiz competition between friends team.
Guest from different locations competed in a fun video-social quiz.

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Mastercard – Connecting Tomorrow

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The “Connecting Tomorrow” Mastercard event in Barcelona, gave us the opportunity to develop a solution to support the gamification activities of the event.

Guests were motivated to explore all the demos by gaining points in case they completed activities inside dedicated areas. They could spend those points to get merchandising products from the dedicated counter.

Our mobile app, scanned and collected the guest unique ID, the time and the type of demo completed, and finally stored this data into our cloud based software.

A web based dashboard displayed daily stats on most active guests and gave the possibility to spend the points earned in the gift shop.

 

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New Balance – Always In Beta

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BCAA was asked to realize an installation able to create Generative Art during New Balance product launch, in Rome, as Marathon Sponsor.
We used fintness tracker sensors and kinect motion capture in order to analyze guests fitness data and use it to digitalize user body according to main concept : “Always In Beta”

As result graphics and audio environment were generated realtime, giving guest an unique and personal experience, where runner create fitness art throught millions of dancing particles.

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Drones & Robotics For Goods

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We create the voting system for “Drones For Goods” and “Robotics for Goods” awards; judges could vote using a dedicated web-app, while direction managed all data and display results for partial, semifinals and finals.
Furthermore we added a webpanel in order to check realtime votation, and make sure all votes were verified and timestamped correctly, than our customer could monitor data flow using it’s own login on our cloud server.
Whole system is running on SSL certified system using latest encryption method, and can stream any kind of realtime video output.

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Here Today, Dubai Tomorrow

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Dubai Tourism launched the “largest ever” experiential activation at Waterloo station

“The campaign featured interactive 360 video gaming, virtual reality displays and optical illusions, which will see ‘mirage’ like characters on the concourse, from skydivers and camels to scuba divers and falconers.”

BCAA realized entertainment tools set and data management system in order to collect and synchronize data, deliver prizes and connect website to onsite installations.

 

Press Release

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Kids Corner Nido Star

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For the campaing “NidoStar” in middle-east, we realized a touchscreen solution for kids: 3 games to be played to deliver fun to kids, information to parents and brand overview to clients.

Installation has been setup in 3 different countries and spreaded in several points of interest, achieving a very high participation.

Game results and parent email has been used to have a followup on customer,

Fully replicable, all software instances has been connected throught the internet and managed from a webapplication, in order to give remote assistance and manage profiles data.

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Diesel Dress On Dress

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“Dress On Dress Mapping” is a DIESEL tour which aims to introduce a “WOW factor” into branded events.
BCAA realized mannequins mapping to show concepts and a new fashion line, plus an interactive installation which is intended to let people play inside immersive audio-video environment.

Customers asked to surprise guests while communicate their brand and expose their product in a different way,

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BMW Mini Launch Event

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For the launch of new BMW Mini, we had the following requests :

 – Stimulate guests with direct participation

 – Create new following public on Mini Facebook page

 – Underline the “social network mode” of new MINI

It has been developed a custom software solution connected to brand Facebook page, guest could post status and comments as well as selfie pictures.

A tailor made content filter tools had been developed to decide whether or not accept the contents from guest, avoiding embarrassing contents or hidden competitors flood.

Finally, using a 10 projectors system into location perimeter, guests have been surrounded by graphic output.

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